Influencer Marketing · Ad Operations · Social Media

Hasti
Shah

5+ years building campaigns that move people — from luxury fragrance launches in Mumbai to destination travel epics across Switzerland. Strategy, creators, and performance reporting in one person.

View Full Portfolio → Get In Touch
★ Rising Star — SHE unLTD Awards 2023
30M+
Total Campaign Reach
43M+
Reel Views — Switzerland Tourism
85%
Campaign Success Rate
100+
Creators Managed
Brand Experience

Selected
Brand Work

Premium campaigns across luxury, beauty, travel, gaming, wellness, fintech and entertainment — from intimate creator partnerships to 8-creator international productions.

Gucci Jimmy Choo NYX Professional Parcos Beauty Switzerland Tourism Red Bull Esports Sony Music Netflix Disney+ Amazon Gaming JBL Quantum Fashion Nova Myntra Ajio Puma Nike Adidas H&M Calvin Klein McDonald's Paytm CRED Google Pay Plix Life Herbal Essences
Case Studies

Campaign
Highlights

Travel · Destination
Switzerland Tourism × DamnFam
2020 · 3+ Year Partnership · 8 Creators
  • Creator strategy & coordination for 8 DamnFam creators across premium Swiss destinations
  • 6-day luxury itinerary: skydiving Interlaken, Mt. Titlis, chocolate workshops, FIFA Museum
  • Cross-platform execution: Instagram + YouTube + TikTok
  • Established long-term repeat partnership spanning 3+ years
43M+ Reel Views · 6.3M Likes · 2.7M YouTube Views
Luxury · Beauty · Fragrance
Gucci & Jimmy Choo — Parcos
2022–2024 · Multi-season · Luxury Fragrance
  • Multi-season luxury fragrance campaigns with gender-targeted creator strategies
  • Gucci Flora, Gucci Bloom, Gucci Guilty, Jimmy Choo I Want Choo & Man Aqua
  • Consistent luxury aesthetic across influencer and owned social channels
  • Party-ready to ocean-adventure lifestyle storytelling narratives
25% Engagement Uplift · Multi-million Instagram Reach
Beauty · International
NYX × Cirque du Soleil
2022 · Las Vegas International Launch
  • Managed 2 premium Indian creators representing India on a global stage in Las Vegas
  • Cross-cultural coordination for NYX Professional Makeup's exclusive global launch
  • Behind-the-scenes exclusive event coverage across Reels, Stories & highlights
  • Global launch support for $8–13 product range
International Creator Coordination · Global Campaign
Music · Beauty Fusion
Sony Music × Colorbar
2021–2022 · Multi-platform
  • Music-beauty creator crossover strategy synced to release timelines
  • Creator briefing aligned with music drop schedules for maximum impact
  • Multi-platform: Instagram Reels, Stories and YouTube
11M+ Instagram Views
Gaming · Esports
Red Bull Esports · Amazon Gaming · JBL
2020–2022 · Gaming & Tech
  • Multi-platform activations across YouTube, Instagram & TikTok
  • Live event & tournament creator coverage for Red Bull Esports India
  • Product launch seeding & unboxing campaigns for JBL Quantum & Amazon Gaming
  • Community-first content strategy for esports audience
5M+ Estimated Impressions
Wellness · Fintech
Plix Life · Paytm · CRED · Google Pay
2019–2024 · Wellness & Digital Payments
  • Authentic health transformation storytelling through fitness & nutrition creators
  • Credibility-first creator selection prioritising audience trust
  • Diwali & festive season influencer campaigns at scale for fintech brands
  • Cashback & offer-led content driving app discoverability across platforms
Multi-platform · Instagram · YouTube · Snapchat
Proof of Performance

Results
That Matter

30M+ Total Campaign Reach
43M+ Reel Views (Switzerland)
11M+ Instagram Views (Sony)
85% Campaign Success Rate
40% Cost Optimization
40% Client Retention Uplift
25% Engagement Uplift (Gucci)
20+ Simultaneous Campaigns
What I Deliver

Services &
Capabilities

01
Influencer Campaign Strategy
End-to-end planning from brand discovery to creator matching, briefing and launch roadmap across all tiers.
02
Creator Discovery & Management
Vetting 100+ creators by niche fit, engagement rate and audience quality. Contracts, negotiation and timeline management.
03
Ad Account Management
Meta Ads Manager, TikTok Ads Manager and LinkedIn Campaign Manager — account setup, governance, pixel tracking and reporting.
04
Creative Direction & Moodboards
Visual briefs, content guidelines and aesthetic direction that protect brand identity and elevate creator output.
05
Campaign Execution & Monitoring
Real-time oversight of content approvals, posting schedules, live performance and platform compliance.
06
Reporting & Optimisation
Data-led post-campaign reports with UTM tracking, actionable insights and recommendations for next-cycle improvement.
Social Proof

What Clients
Say

"Hasti's work on our Switzerland Tourism campaign was exceptional. Her ability to coordinate 8 creators across a 6-day itinerary while maintaining consistent quality and brand storytelling was remarkable. The results — 43M+ reel views — speak for themselves."
Campaign Director Switzerland Tourism / DamnFam Campaign
"What sets Hasti apart is her genuine understanding of luxury brand positioning. Every creator she selected for our Parcos campaigns truly reflected the essence of Gucci and Jimmy Choo. Our engagement uplift of 25% exceeded all expectations."
Brand Manager Parcos Beauty India
"Managing an international Las Vegas activation remotely is no small feat. Hasti handled everything — creator coordination, real-time content coverage, brand alignment — flawlessly. The campaign was a standout moment for NYX in India."
Marketing Lead NYX Professional Makeup × Nykaa
Creative Work

Creative Moodboards
& Portfolio

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Gucci
Luxury Beauty · Moodboard
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Herbal Essences
Beauty · Campaign Brief
 ✦
Music Promotion
Entertainment · Strategy
↗ View Full Portfolio on Google Drive
Get In Touch
Ready to elevate
your brand?

Let's build campaigns that deliver real results. Available for full-time, freelance, contract and remote roles across international markets.

Open to: Full-time · Freelance · Contract · Remote · International
Location: Warsaw, Poland — Unlimited Work Permit
Sectors: Luxury · Beauty · Fashion · Travel · Gaming · Wellness · Fintech
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Email
141hasti@gmail.com
☎
Phone / WhatsApp
+48 739 409 516
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LinkedIn
linkedin.com/in/hastirshah
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Portfolio
bit.ly/4hPN10x
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Location
Warsaw, Poland — Unlimited Work Permit